Friday, March 5
Block #1 - 11:00am Eastern/8:00am Pacific
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Session A:
Integrating Radio & Podcasting 
Speaker:
Craig Schwalb, Director Content Integration and Operations, WTOP-Washington DC As Director of Content Integration, it's Craig Schwalb's job to make sure radio and podcasting not only play nice together, but help each other grow. Learn how his station, WTOP-Washington DC, is getting this done.
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Session B:
SoundExchange Q&A 
Speaker:
Katie Beiter, SoundExchange, Manager of Licensing Every station that streams online needs to make payments to SoundExchange for copyright – but what does SoundExchange do with that money? How are the rates determined – and what IS and IS NOT allowed on stream like yours? A representative from SoundExchange will answer your questions – so take advantage of this if you need help or advice on starting, or continuing your online broadcast.
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Session C:
Video on Radio 
Speaker:
John Mingione, Morning Co-Host, New 102.7 New York You got into radio to avoid video, but with social media taking over our daily lives (and the lives of your listeners), it cannot be avoided! Meet John Mingione of New 102.7 New York, who majored in video in college and fell into the world of radio because of a viral video he made ten years ago – and has been producing viral content for three different major market radio stations ever since. He will play examples and talk about the process of shooting to editing to promoting your online video presence for your stations – and your careers.
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Check out one of Johnny's most recent videos before his session!
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Block #2 - 12:00pm Eastern/9:00am Pacific
Block #3 - 1:30pm Eastern/10:30am Pacific
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Session A:
Sean Ross -The Radio Format Landscape 
Speaker:
Sean Ross, VP of Music and Programming, Edison Research The last year upended the way listeners use broadcast radio, and that includes what types of radio they listen to. Every year, Sean Ross looks at the “format landscape”—what are the winning and losing formats, and this year things look a lot different. What are the trends in commercial radio and what opportunities do they create for college broadcasters?
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Session B:
Promoting and Marketing Your Station 
Speakers:
Danielle Dellilo, Promotions Director of LiteFM NYC; Joe DeAngelis, NYC Dir of Marketing & Promotions, and National Event Brand Manager, National Programming Group, iHeartRadio It doesn't matter if you have a million bucks or zero, either way you've got to get the word out about your station. Join the pros from iHeartMedia NYC to hear about how to spread the word about your station no matter your budget.
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Session C:
Production Tips and Tricks 
Speaker:
Staxx, Z100/iHeartMedia New York City The sound of your station is determined by what plays between the hosts and the music. Learn how the pro’s at iHeartMedia NYC works on their imaging and commercial production and get some insight to make your school stations sound even better.
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Session D:
Working Across Multiple Formats 
Speaker:
Maria Garcia, Anchor, WCBS Newsradio 880 You may not get the chance to work at the format you dream about at first – or, you may have to bounce around and work at different stations with different formats. Maria Garcia has done just that over her 20+ year career – so how do you make that work for you (and your future paycheck)?
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Block #4 - 3:00pm Eastern/12pm Pacific
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Session A:
How to Be Amazing! w/ Valerie Geller 
Speaker:
Valerie Geller, Consultant and Author Valerie Geller travels the world coaching both radio stations and talent about how to best create powerful radio and podcasts. In this session, the author of “Creating Powerful Radio” will give you secrets to creating amazing content for your show or podcast to get, keep and grow your audience.
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Session B:
Mainstream Formats w/ Ross on Radio 
Speaker:
Sean Ross, VP of Music and Programming, Edison Research What’s it like doing a format typically found on commercial FMs at college radio? Are there opportunities more stations should consider? Do these formats include or exclude students? What are the opportunities? Sean Ross from Ross on Radio and Edison Research has your answers.
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Session C:
Programming Your College Stations 
Speaker:
Lou Simon, VP of Programing, SiriusXM How does SiriusXM decide what songs and topics should be talked about on their channels – and how can you apply the same decision-making techniques to improving your student stations? Learn from Lou Simon, VP of Programming at SiriusXM and find out how you can break into the industry upon graduation, too.
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Session D:
Country Radio Spotlight 
Speakers:
John Foxx, Program Director, New York's Country 94.7; Jason Goldstein, On-Air Personality, New York's Country 94.7; Phathead, On-Air Personality, My Country 96.1 Long Island; Evan Paul, Host, Taste of Country Nights Syndicated Show. Yee-Haw! It’s the number one format in American radio – so what makes it so special? Listen as John Foxx and Jason Goldstein from New York's Country 94.7, along with Phathead from My Country 96.1 Long Island tell you what all is involved in this unique format – what its future holds, and how you can apply some of the special programming strategies these stations use to your own stations back at home.
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Block #5 - 4:30pm Eastern/1:30pm Pacific
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Session A:
So You Want to Be On-Air? 
Speaker:
Rida Naser, On-Air Host and Program Director, SiriusXM If you desire to be on the air in your career – or already are at your student station – how can you make the show and your mic breaks POP? How do you decide what you talk about? Who is your target audience? Get tips-and-tricks and make a connection, too.
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Session B:
An Audience with Q104.3 Airstaff 
Speakers:
Maria Milito, Jonathan Clarke, and Marc Coppola, On-Air Personalities at Q104.3 New York's Classic Rock It’s time to ROCK! Smash a guitar – or don’t – and learn from the pro’s at the largest Classic Rock station in the country about how they keep things fresh – while playing music that might be the most over-played music on the dial! Maria Milito, Jonathan Clarke and Marc Coppola will be on hand for this session.
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Session C:
An Audience with Hot 97 New York 
Speakers:
Skip Dillard, VP of National Community Partnerships, Emmis Broadcasting; Mirabelle, On-Air Personality, Hot 97 New York If you love Hip Hop & R&B, this is the session for you. Find out what makes this format hip-and-hop and get some ideas for your own similar shows back at your stations from Skip Dillard and Miabelle from Hot97 and WBLS New York. Don’t forget to ask about internships and what it takes to be on the air – what are programmers at these stations looking for in their next on-air personality?
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Session D:
Get What You Need from the Music Industry 
Speakers:
David DeKeyser and Eva Papp, Spinitron, Boston, MA The always evolving ways your station can maintain a great relationship with labels, promoters, and the artists themselves could be elusive or seem exceedingly demanding. Industry veterans will discuss the best strategies and ways of approaching outside partners to cultivate that relationship. With data, promotions, charts, and other tools available to every station, we’ll explore how to get what you need from the music industry.
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Block #6 - 6:00pm Eastern/3:00pm Pacific
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Session A:
Women in Media 
Speakers:
Kelly Ford, New York's Country 94.7; Nina Hajian, B96 Chicago; Wendy Wild, 103.5 KTU New York; Becky Brooks, President of The Alliance of Women in Media; Annie Leamy, Q92 Hudson Valley; and Astra, 103.5 KTU New York & SiriusXM Who runs the world? Women! Find out what it takes to be a successful woman in the media industry from those who have found success themselves. Bring lots of questions – and make contacts that could last a lifetime. Scheduled to join us are Kelly Ford from New York's Country 94.7; Nina Hajian from B96 Chicago; Wendy Wild from 103.5KTU New York; and Becky Brooks, President of The Alliance of Women in Media.
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Session B:
How to Work with Your Administration 
Speakers:
Dr. Richard Robinson, Professor, University of Tennessee-Martin and General Manager of WUTM 90.3 FM; Chet LaPrice, Faculty Advisor, WERG-FM at Gannon University. Faculty Advisors: this one’s for you. Learn from two other advisors how to best work with your college (or school) administration to get what you want and keep your station on top of their minds. What can you provide that they need, in return? Airtime may be just the start of a beautiful two-way relationship.
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Session C:
Keeping Community First: Programming for 2021 w/ Fairplay 
Speakers:
Shil Patel - Tiger Bomb Promo; Ayana Contreras - Vocalo Radio/WBEZ-Chicago; Eduardo Valencia - KUCR; Jessica Weber - co-sign Have you wondered lately how your station can make a difference and educate your community when it comes to both social and racial justice issues? This panel hosted by the folks at FairPlay for All will give you tons of ways that you can!
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Session D:
Working with Record Labels 
Speakers:
Marco Rojas and Liz LaMorte-Wright, The Syndicate Having great relationships with record labels is very important in helping you get new music for your stations – and possibly a whole lot more. Find out about the importance of music charting, and how the relationship can be a two-way street
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